Posts tagged 040323
Pain points

The way that I’m supposed to do this blogging thing is to figure out who my ideal customer is, and then write a series of articles speaking to their pain points.

What problems are they trying to fix in their life? I can talk about those things (ideally, using search-engine friendly language) and then offer my paid solution.

It makes perfect sense. It’s totally logical. The problem is that it is so boring.

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Life à la carte

Listening to Dave Ramsey’s radio show, I got to the point that I could recite by heart all of his “baby steps” for getting out of debt and building wealth.

I could answer listener questions right along with him, and I rolled my eyes impatiently when someone talked about how they wanted to continue to use credit cards due to the points.

I wholeheartedly believed Dave’s message. I understood that if I followed his instructions exactly, I could get the promised results.

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