Ever hear this marketing tip? You can use Google suggest to find the questions your ideal client is asking.
Just type in something related to your niche, and voilà! Tons of content ideas that your ideal client is already looking for!
Seems so simple. But I couldn’t make it work.
Read MoreIn a mastermind the other day, one of my colleagues was attempting to figure out why I have so few followers on LinkedIn.
“How long have you been posting? Hmmm...well, maybe it’s because...” I could see him trying to figure out something encouraging to say, or some way to explain it.
Read MoreWhen playing a musical instrument, proper technique is the path of least resistance.
It only seems more difficult to use correct technique if you’ve developed a habit of playing a different way.
You are actually more effective when you work less hard.
As with a lot of physical skills from weight-lifting to running to using a kitchen knife, refining your technique is actually a matter of removing unnecessary effort, doing the most with the least.
Read MoreI’d like to tell you about a specific episode of podcast that offered a perfect example of the way a lot of modern experts share information without actually teaching anything.
In fact, I’ve collected many examples of this kind of thing that I want to share and publicly deconstruct.
However, I am still figuring out how to do that without being a sanctimonious jerk.
Read MoreThe nature of going viral is that, once your piece reaches a certain level of attention, you start to attract an audience for whom it was not originally intended.
Subtleties and nuances are ignored, and you receive comments that are coming from a place of ignorance.
The savvy content creator will use this to their advantage, which is what Jacob Witzling did in response to someone who was upset about the use of a giant chunk of fallen timber to make a bathtub.
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