081722 — Blog — Rulerless

Clearing up confusion about “content creation”

I always have to take whatever I find on the Internet with a grain of salt.

Not because it’s wrong or unverified — although it often is. Rather, it’s that the Internet is so vast and so easily searchable that you can always find a specific instance of a particular thing you don’t like and don’t agree with.

It’s like those faux trend pieces in the Thursday edition of otherwise reputable papers where they find the three people who spent upwards of $20K on pet weddings during the pandemic and make it sound like it’s the next thing everyone’s doing.

Casey von NeumannAugust 4, 2022081222, 081722 Comments

Head down, creating

Shortly after I returned home from a semester spent closing my school out-of-state, I was struck by a realization.

It was a Sunday morning and I was walking to the local high school to meet up with a new friend for tennis. Standing there in the sunshine, I made a fundamental identity shift.

I said to myself, “S**t! I’m a writer!”

Casey von NeumannAugust 1, 2022081722, 081822, 082322, 082522Comment

Just follow these simple steps

When I started this blog, I thought I’d be talking to the parents of my students.

Instead, it’s turned out to be a lot of entrepreneurs and creatives. And that led me to start coaching and consulting with said entrepreneurs and creatives, which has become a career that I’m really enjoying.

But I’ve resisted going all in on gearing my topics exclusively to the small business owners who might be prospective clients.

Casey von NeumannJuly 18, 2022072822, 080222, 081722, 100122, 100322, 111122Comment

The what and the how

I’ve had the privilege of helping a lot of people go from ideation to execution on projects.

There are a few common places people get stuck. The first is in the “what.” They don’t have a clear vision for what they are trying to achieve.

At times, they glimpse a piece of that vision, but then immediately back off.

Casey von NeumannJune 21, 2022071322, 072022, 081722Comment

Not selling so hard

I would argue that This American Life is the spiritual ancestor of a great many podcasts.

Like so many works of art, from the songs and guitar stylings of Chuck Berry to the stand-up comedy of Steve Martin, the show’s influence is so pervasive that it is all but invisible.

But when it first came out, there was nothing like it. I used to time my college laundry runs to take place on Sunday evenings so that I could listen to This American Life on my Sony Walkman while I trekked down to the dorm basement.

Casey von NeumannApril 21, 2022050322, 051922, 070422, 081722 Comments